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about PAPR

PAPR is a Seattle-based PR company created specifically to support performing artists. Founded by Mariko Nagashima in 2017, PAPR provides services tailored to each artists’ individual needs in order to effectively market their work and expand their audience base. With an extensive background in dance, writing, and editing, Mariko is experienced at translating movement into print and creating compelling narratives to promote performance-based art. Mariko works collaboratively with artists to understand their creative vision and strives to articulate that vision as clearly and concisely as possible. As an artist herself, Mariko understands the needs of working artists today as well as the complexities of media outlets, and acts as a liaison between artists and the press. 

About Mariko

Mariko earned her BFA in Ballet from the University of Utah in 2010, and promptly moved to the Northwest where she immersed herself in the Seattle dance world. Mariko currently performs with several local dance companies; teaches ballet for adults, teens, and children; and manages PR and Communications for Folio: the Seattle Athenaeum. She worked as both a contributing writer and the Editorial Director of the website SeattleDances from 2011-2016, and her writing has been featured on Stance on Dance and the Dance Critics Association News. 

Photo by Gabriel Boone Photography

Photo by Gabriel Boone Photography






Press Announcements

Media Outreach

Calendar and Timeline Management

Performance Support

Email Campaign consulting

Social Media Consulting 

Marketing Design and Distribution Consulting


Scope of service is dependent on lead time before a performance and each artist's needs.

To inquire about packages and rates, email



PAPR also offers writing and editing services at an hourly rate

Need an extra set of eyes on that grant application, press release, or performance program? Mariko has a sharp eye for detail and will work with you to understand your artistic vision and communicate that vision in writing.





My experience working with PAPR on my past two productions has been overwhelmingly positive and productive. Mariko’s talent, experience, and passion for promoting and elevating the work of her clients has been an invaluable asset. It was a great relief to know my press releases, communications with writers/publications, and all of the detailed work surrounding these elements would be taken care of by someone who has a deep understanding of this aspect of the industry. With her help I was able to receive more visibility online and in print than ever before, as well as attract a larger and more diverse audience. Additionally, the time she spent getting to know my vision for the work not only helped with promotion, it also helped me to develop a stronger sense of what I was creating. These services were vital to the success of the productions.
— Ashleigh Miller, Faunix Media
Mariko lends an intelligent, intuitive, and creative eye to her work. Most of all, it is her thoroughness and thoughtfulness that make her the person you need on your side. My press releases and grants now have the professional touch of a skilled editor. I have been lucky to have her represent my dance company. She is a lifesaver.
— Alana O Rogers, Choreographer
Mariko was invaluable in helping compile a press release that was concise and professional. She gave deadlines and reminders to the artists involved in DUST and then helped with editing until the language was cohesive and powerful. She is a pleasure to work with and understands both the needs of the artists and those of the press.
— Kimberly Holloway, Choreographer


To inquire about how PAPR can help with your PR, writing, or editing needs, email


Image Credits

Faunix Media in Brain is a Radio, choreography by Ashleigh Miller. Photo by Stefano Francesco Altamura

Alicia Pugh in Interposition, choreography by Daniel Costa. Photo by Joseph Lambert of Jazzy Photo

Alicia Pugh and Daniel Costa in Interposition, choreography by Daniel Costa. Photo by Joseph Lambert of Jazzy Photo

Coriolis Dance in Transit of Metis, choreography by Natascha Greenwalt. Photo by Ernie Sapiro Photography


PAPR Logo Design by Kelly Shea